Nestle to Eliminate Synthetic Colors in US Food Products by 2026

Nestle SA (NSRGY) announced plans to remove all artificial colors from its U.S. food and beverage lineup by mid-2026, marking the culmination of a decade-long shift toward cleaner ingredients. The MOVE aligns with rising consumer demand for natural alternatives and follows broader industry trends under recent regulatory pushes.

Over 90% of Nestle's product categories already exclude synthetic dyes. The company has concurrently expanded low-sugar options, nutrient-dense formulations, and simplified ingredient lists—strategic adaptations to evolving consumer preferences.

This reformulation initiative coincides with heightened FDA scrutiny of food additives under the TRUMP administration's health policies. Nestle's portfolio includes globally recognized brands like KitKat, Nescafe, and Maggi, making this transition particularly consequential for mass-market food production standards.